It’s hard to be a small business. Not only do you have to compete with the big guys, but you also have a hundred things that need to be taking care of. One of them is product labeling. Small businesses often struggle with how to label their products correctly and wonder how they can tap into the power of great product labels. In this article, we’ll discuss five reasons why you might be incorrectly labeling your products, and how to fix it!
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1. You are using the wrong type of label
Whether you’re printing labels at home or getting them professionally printed, it’s essential to choose the right label for your product. Not all types of materials or adhesives will work equally well for different usages. For example, if you are looking to brand shower products, you should choose waterproof labels over paper options. Do your research and make sure you’re selecting a label that works with your product.
2. Your labels are difficult to read
When you’re labeling a product, visibility is key. There are two factors to ensuring that your labels can easily be read from a distance: the size and style of your font and the size of your labels. You want to make sure that your label is big enough to be seen and to contain the text and design elements you want to include. Also, ensure that you choose a bold and simple font that will catch the consumers’ eyes.
3. Your labels don’t match your branding
You want your products to look like a cohesive set, and mismatched labels can really ruin the effect. If you’re not sure how to make your labels match your branding, there are a few things you can do.
- Use the same font and color scheme throughout all of your labels
- Include your logo and business information on your labels
- Make sure that all of the design elements on your labels are consistent
- Ensure that the text on your labels is formatted in the same way
4. Your labels are not durable enough
It’s important to use custom label materials that are durable enough for the environment you plan on using them in. For instance, if you’re labeling products for an outdoor space, make sure your labels are made from weatherproof materials. If you want your labels to last longer and be more resistant to fading from direct sunlight or water, choose a label material that is designed for outdoor use.
5. You are not taking advantage of effect materials
Vinyl labels do not have to be boring. Quite the opposite! You can get your labels printed onto effect materials. These can make all the difference when it comes to product labeling. Holographic labels and fluorescent labels add a professional touch and make your products stand out from the competition. If you’re looking to give your products an extra edge, consider using effect materials.
By following these tips, you can be sure that your product labels will not only be attractive and effective, but also accurately reflect your branding. Take the time to research the right type of label for your products, make sure they are easy to read and check out effect materials to give them a professional touch! With these guidelines in mind, you can be sure that labeling your products correctly will help set your business apart from the competition.